Six channels,
one Monday page.
Six disciplines, one team, one plan. Every channel reports into the same weekly read, so nothing is optimised in isolation and nothing is hidden.
Get in touch- Conversion
- Marketplaces
- Lifecycle
- Landing pages
- Affiliates
- Paid social
Deeply resourced, fully connected.
Each discipline is staffed by people who also read the other five. The plan is one document, the read is one page, the number is one number.
See the servicesConversion
Research first, then fewer and better tests on the checkout and the page.
Marketplaces
Catalogue, content and ads on the channels that pay, reported on the same page.
Lifecycle
Welcome, replenishment and win-back programmes that carry revenue between campaigns.
Landing pages
Pages built to the offer, with one test running at a time so the read is clean.
Affiliates
Partners paid on margin, not on clicks, with the overlap against paid search shown.
Second opinion
A four-week read of an existing programme, in writing, with no obligation to continue.
Three shapes of work
Three shapes of engagement we run most often. No client names here: the work is described by what changed and what it was measured against.
How we work
CreativeA creative pipeline
measured every week
Learn more
Paid mediaSearch and social run as
one budget, one read
Learn more
PagesA checkout taken from
guesswork to a baseline
Learn moreThe read is the
operating system
The read is a one-page written report every Monday: what moved, why it moved, and what changes this week. It is the operating system of the engagement, and it is yours to keep.
- Prove the effect of every pound before the next one is spent
- Keep every account and dataset in your own name
- Move from media plan to live buy in one week
- See exactly who is buying and where they came from
Your growth, run by people
who show the working.
The team is built around one shared obsession: finding growth and removing waste. Every decision is written down with its reasoning, every number is shown with its method, and every account and dataset stays in your name.
How we work
Notes on the practice
Short written notes on how we read numbers, run tests and decide what to stop. Practice, not case studies.
Reading a 13-week chart without
fooling yourself
Platform numbers and blended
numbers, side by side
The second purchase is
the first number
Why we report one number
a quarter
Tell us
the number
Tell us the one number you want to move and what you spend today. We reply in writing within two working days.
By submitting you agree to the privacy notice. We reply by email only; there is no follow-up sequence.The usual questions
Four steps, repeated.
Read
Two weeks in the accounts and the data before anything changes. You get the read in writing.
Plan
One number for the quarter, the channels that move it, and the tests we will run, in order.
Ship
Media, creative and pages go live in one week. One test at a time per channel.
Measure
The Monday read every week. What moved, why, what changes. Stop what is not working.
How the work
is set up
- Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
- The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
- Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.
- One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.
- Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
- A written read every MondayOne page: what moved, what did not, and what changes this week.